“Other agencies are cheaper, faster, and guarantee results… Why should we hire you instead of them?”

Anyone who claims they can guarantee predictable results in publicity is offering you something cookie cutter and is most likely doing some form of paid placement or tactic to honor their promise of guaranteed results. 

Because most agencies run on a monthly retainer model, different agencies manage these variables in a few sneaky ways:

• Number of guaranteed placements per month. An agency might guarantee you 2 (or more) placements per month, but this incentivizes them to go after anything and everything (even if THEY know it doesn’t do anything, they hope YOU don’t). If the agency is at risk of missing their quota, they resort to tactics like simply paying for coverage (which meets guarantee requirements, but provides you with zero benefit).

• Pay per impression. This disincentivizes the agency to care about quality of coverage. Any impressions that contribute to the quota are fair game, whether they benefit the client or not.

Publicity results don’t always come fast. It takes time to build your brand – especially if you are focused on longevity and a durable legacy. 

We’re not interested in making sales if we can’t make our clients successful. Clients with bloated expectations who complain about not being TIME Person of the Year in the first month of working with us are bad for business, so we don’t make any claims we can’t deliver on, and we won’t sell to you at all if we’re not confident in your chances of success.

If you'd like to explore how we CAN help you, click here to book a no-strings-attached call!