"What are typical results like for publicity?"

Our publicity can get you a variety of results, which include (but are not limited to): 

• Sales (product, book proposals, speaking gigs, etc.)
• Attention
• Backlinks
• Authority and social proof (logos for sales pages)
• Credibility for investors
• Networking opportunities

But we’ll lay this on the table: If you’re looking for immediate ROI, then you’re likely not ready for publicity yet.

It’s not that publicity doesn’t generate ROI – it’s just that the ROI is not as instant and measurable as a direct response channel like paid ads.

The flip side is that unlike direct response where growth is (at best) steady but marginal, publicity has the potential to unlock gains of much higher magnitudes – we refer to it as engineering “overnight” success.

It might be from publicity attracting a key connection, or even just greater awareness just greasing the wheels of all your other channels.

The type of results you want will also depend on the kind of business you run, and which stage you are in your growth. This is why we don’t sell cookie cutter plans or offer ‘guaranteed press’ – every businesses’ goals with publicity are going to be different.

Curious on how long it takes to see results with publicity? Click here to find out more!